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Being Yourself On the Water

by Dan O'Sullivan The Lane Brothers Celebrate in their own style - photo by Dan O'Sullivan The older I get, the more I realize that I need to be myself. Whether that means being consistent as a person,...

Social Media – Our Industry’s Slippery Slope

by Dan O'Sullivan Popular Social Media Icons When it comes to marketing, getting the eyes and ears of the customer is the name of the game. The desire in marketing is that after a company establishes...

Dynamic Essentials for Lipless Crankbaits in Winter

by Alan McGuckin - Dynamic Sponsorships Keith Urban’s “’Til Summer Comes Around” blared through the Tundra’s speakers as we passed leafless pecan trees and whitetail meadows frozen in winter’s...

A Weekend at “The U” – The Bass University

by Dan O'Sullivan John Murray at a The Bass University Breakout Session - photo by Dan O'Sullivan In major college athletics, the term “The U” refers to the University of Miami, and typically in...

The Rest of the Professional Angling Picture

by Dan O'Sullivan A Step in the Right Direction Cover Image - courtesy Jason Lambert Facebook Last week I ran a story entitled, “A Step in the Right Direction.” This opinion piece was inspired by the...