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Lowrance Elite-7 and Elite-5 CHIRP Series Displays

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 — announced today the next-generation of Elite fishfinder/chartplotters, the Elite-7 and Elite-5 CHIRP series. Setting the standard for cutting-edge performance and easy-to-use fishfinding, the new affordable series adds CHIRP sonar to its award-winning, built-in Broadband SounderTM and DownScan ImagingTM fishfinder technologies. Providing anglers […]

Insight Genesis New Community-Sourced Social Map

Tulsa, Okla. – Insight Genesis™, the industry-leading online map-making service, announced today the recent launch of a beta version for Insight Genesis Social Map – a global, online database of coastal and inland maps generated by the Lowrance, Simrad and B&G fishing, cruising and sailing communities.   A revolution in underwater charting, Social Map harnesses […]

Lowrance Announces Outboard Pilot

Tulsa, Okla. – Lowrance, a world-leading brand in fishing electronics since 1957 — announced today its all-new Outboard Pilot for use with the Lowrance High Definition System (HDS) series. This easy-to-use autopilot system allows fingertip steering of the outboard engine— giving anglers an “extra hand,” so they can focus more on their fishing activity. Featuring […]

Lowrance – Industry’s First Color Fishfinder Under $100

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All Season pack. The most affordable color fishfinder ever introduced, the new Elite-3x includes a dual-frequency 83/200 kHz Broadband SounderTM transducer and features an […]

Livingston Lures’ Howeller DMC Squarebill: The Ultimate “Hunter” 

ORLANDO, Fla. – When 2014 Bassmaster Classic champion Randy Howell set to work on a bait that would tighten the action of the wide-wobbling Howeller Dream Master Classic (DMC), the first thing the Team Livingston design team did was tear off the DMC’s bill and engineer the bait with a circuit-board squarebill that would (in […]

Livingston Lures’ new WALK N POP 77: perfection in a popper 

ORLANDO, Fla. – “Perfect” is a dangerous word, and one used all too frequently in the world of bass baits. In the case of Livingston Lures’ new WALK N POP 77, though, it’s fitting. Just ask one of the most notorious (and knowledgeable) popper anglers in the world. “I’m from East Tennessee, and if there’s one […]


Nashua, NH – Simrad Yachting, a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems, announced today its exclusive partnership with Sportsman Boats Manufacturing. The Simrad NSS evo2 system is now the standard navigation system on all 2015 model year Sportsman high-performance bay boats, center console and dual […]

FLW Announces 2015 Tour Schedule

ORLANDO, Fla. (July 17, 2014) – FLW announced the 2015 Walmart FLW Tour regular-season schedule Thursday in a live press conference held at the International Convention of Allied Sportfishing Trades (ICAST). The 2015 season will feature six tournaments, broadcast on NBC Sports Network, which will showcase the best bass anglers in the world competing in […]

2014 ICAST Best of Show Awards

Orange County Convention Center, Orlando, FL – July 17, 2014 – The world’s largest sportfishing trade show, the International Convention of Allied Sportfishing Trades, better known as ICAST, is being held July 15 – 18, at the Orange County Convention Center Orlando, Fla. Produced by the American Sportfishing Association (ASA), the industry’s trade association, ICAST […]

Missile Baits Adds Smaller Shockwave, New Colors

Salem, Va. – July 9, 2014 – Missile Baits has added a smaller Shockwave to their line. The new bait is 3.5” long versus the 4.25” original Shockwave. The smaller bait will have many of the same applications that the Shockwave 4.25 has BUT even more. The Shockwave 3.5 will be deadly on a drop […]

iON CamoCam Coming

iON CamoCAM is the First POV Camera Optimized for the Great Outdoors; Skinned in Official Realtree XTRA-Designed Camouflage and Includes Hunting/Fishing Mount ORLANDO, July 15, 2014 – iON America, the global consumer electronics company that brought Shoot/Share™ Wi-Fi connectivity to point-of-view (POV) iON Cameras, today unveiled the iON CamoCAM™, designed specifically for fishing and hunting […]

Daiwa’s Project T Expands at ICAST

Daiwa has been making innovative products since 1966. Daiwa’s professional bass angler’s Ish Monroe, Yusuke Miyazaki, Andy Montgomery, Brent Ehrler and Bass Master 2014 Classic Champion Randy Howell. Talk about Daiwa’s newest innovation Daiwa’s Zillion baitcasting rods and reels. Last year “Project T” was launched and we feel we have really met the needs of […]

Keith Bryan’s World Record Spotted Bass Certified

Novato, Calif. (July 8, 2014) – Keith Bryan, president of Powell Rods, a Novato, Calif. based premium fishing rod manufacturer received notice today from the IGFA that his February 22, 2014 catch of a 10.48-pound spotted bass from New Melones Reservoir has been declared the new All Tackle World Record, and eight-pound-test Line Class Record […]

Livingston Lures Pro Andy Morgan wins 2nd FLW AOY

PARIS LANDING, TN – If you’ve already won one FLW Tour Angler of the Year award and earned the nickname “The Greatest Of All Time”, how do you possibly top it? If you’re Team Livingston pro Andy Morgan, you have the best season in FLW Tour history and become only the second angler to ever […]

New Power Pole Big Button Foot Switch

Introducing the new big-button Standard Foot Switch. Our new foot switches give you control of your Power‑Pole anchors from anywhere on your boat. These new larger switches are easier to see and use in the heat of the moment when its all on the line. And since they are wireless you can place them anywhere […]

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