BOOYAH and YUM Join Alabama Bass Trail

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Decatur, Ala. – The Alabama Bass Trail (ABT) is proud to announce that BOOYAH Bait Company and YUM Soft Plastics will be the official lures of the new Alabama Bass Trail Tournament Series set to launch in 2014

BOOYAH Bait Company has been a leader in jigs, spinnerbaits, hollow body frogs and more since it burst onto the bass fishing scene in 2004. YUM Soft Plastics features a full line of bass-catching soft plastics, as well as the YUMbrella and Flash Mob Jr., two leading castable umbrella rigs with double-digit bass and tournament wins to their credit.

We are excited to welcome BOOYAH Bait Company and YUM Soft Plastics as exclusive bait sponsors of the 2014 Alabama Bass Trail Tournament Series,” said ABT Program Director Kay Donaldson. “Popular among pro anglers, BOOYAH and YUM fishing lures have quickly earned a reputation for reeling in big bass and we look forward to introducing them to fishermen from across the United States competing in the tournament series.

The Alabama Bass Trail Tournament Series gets underway February 1, 2014. The 10 lake team-style tournament series will be held on the lakes of the Alabama Bass Trail with the championship taking place on the 11th lake. As part of the agreement, the Alabama Bass Trail will feature BOOYAH Bait Company and YUM on all tournament related advertising, website, and collateral materials.

“BOOYAH and YUM Soft Plastics are proud to partner with the Alabama Bass Trail Tournament Series,” said Marketing Manager Melinda Hays. “Alabama features some of the best bass fishing in the world, from working a hollow-body frog across the mats at Guntersville to catching those famous Coosa River spots, and we’re delighted to join forces and ensure anglers continue make memories of a lifetime.”

Since 2004, both YUM and BOOYAH have strived to manufacture the most effective bass fishing lures in the industry. Based in Fort Smith, Ark., the companies offer a full line of spinnerbaits, jigs, soft plastics, hollow-body frogs, castable umbrella rigs and much more. Anglers can find BOOYAH and YUM products at major retailers such as Academy Sports, Walmart, Bass Pro Shops, Cabelas, Gander Mountain and everywhere big bass swim. For more information, visit www.lurenet.com.

For more information on the Alabama Bass Trail Tournament Series, call Donaldson at 855.934.7425.

About Alabama Bass Trail

The Alabama Bass Trail is a program of the Alabama Mountain Lakes Tourist Association. Its mission is to promote Alabama as a year round fishing destination, to preserve natural resources for generations to come, and to educate high school and college aged students to be good stewards of natural resources. The 11 bass fishing lakes consist of Lake Guntersville, Wheeler Lake, Pickwick Lake, Lewis Smith Lake, Neely Henry Lake, Lay Lake, Logan Martin Lake, Lake Jordan, Alabama River, Lake Eufaula, and the Mobile-Tensaw River Delta.  For more information, visit www.alabamabasstrail.org.