Cabela’s Ladies Day Out

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Atlas Jack Plate
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Lews Fishing
Lews Fishing

Sidney, NE (March 15, 2013) – Cabela’s celebrates the growing number of women enjoying the outdoors with Ladies Day Out, April 6, 2013 from 9:00 am – 1:00 pm in all U.S. retail stores. This bi-annual event encourages ladies to try the latest outdoor apparel, camping gear, personal firearms and other supplies. The first 100 women to register at the store will receive a free gift.

With millions of women participating in shooting sports, this growing demographic will enjoy classes from introduction to clay target shooting to selecting the perfect handgun.

For women seeking to expand their knowledge and expertise in other areas, there will be classes in outdoor cooking, fly tying, orienteering and wilderness survival.

Product specialists and industry experts will be on hand to answer questions and provide recommendations while offering suggestions to help ladies make the most of their next outdoor adventure.

“Ladies Day Out is a celebration of women in the outdoors,” said Enrique Mendez, Glendale, Arizona store general manager. “Cabela’s is proud to offer women not only the gear, but also the expert knowledge to pursue their outdoor passions.”

According to the National Shooting Sports Foundation Firearms Retailer Survey Report, 2011 Edition, 61 percent of retailers surveyed saw an increase in female customers in 2010 over 2009.

All ladies in attendance will receive a 25% discount on all Cabela’s branded women’s apparel and are eligible to enter a drawing for a $1500 Cabela’s gift card. Winners do not need to be present to win, but must be 18 years of age or older.

For a full schedule of Ladies Day Out events, visit www.Cabelas.com/stores.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’sĂ‚ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost OutfitterĂ‚. Through Cabela’s growing number of retail stores, its well-established direct business, and its recent expansion into Canada, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.