Lane Brothers form LB3 Outdoors

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Chris, Bobby and Arnie form LB3 Outdoors

Tulsa, OK—2/21/2013This week at the 2013 Bassmaster Classic, The Lane Brothers (Arnie, Bobby and Chris) officially announce LB3 Outdoorsand the availability of its product line at the Classic and online.To celebrate, fans can enter to win fishing trips with each of the three brothers.

LB3 Outdoors was started by the four Lane siblings – Arnie, Bobby, Chris and Kellie Jo.  The first phase of products rolling out is apparel. According to Bobby, you’ve got to “Keep ‘er Steady,” and they’ve done just that by building a line to be comprehensive enough to go from the water to the weigh in and then out on the town. This family knows how to work hard on and off the water and their line reflects their passion and intensity.

Since there are three brothers and three days of the Classic the company is giving away a “Day on the Lake” each day of the Classic.

  • Friday – win a trip on Lake Okeechobee with Arnie Lane
  • Saturday – win a trip on Lake Kissimmee with Bobby Lane
  • Sunday – win a trip on Lake Guntersville with Chris Lane

Beginning Friday there will be promotional items for sale at the Classic and through their online store at www.lb3outdoors.com. The new apparel line will be debuted at their Classic booth #1013 and available to retailers soon. Up to date information on all the brothers is available on Twitter @lb3outdoors.

The family is praying for a great reception at the Classic in Tulsa and plan to roll out many more phases of the business. In Chris’s words, “We’d like to be a household name that people are proud to own and known for dependability and excellence.”

The question has to be asked then how the family business will run while the guys fish all the time.  Well, there is a sister in this mix and while she doesn’t get to fish as much as her brothers she loves to be outdoors and can keep up with them like no one else can. Kellie Jo is considered the needed balance to all the strong personalities in her brothers. When the decision came to start a business she was the obvious choice. The whole family is looking forward to having an excuse to spend more time together as a family on and off the water.