Lew’s Partners with FLW

MINNEAPOLIS (Dec. 18, 2014) – FLW, the world’s largest tournament-fishing organization, has announced a renewed partnership with Lew’s, an industry-leading designer of fishing rods and reels. Specific terms of the deal were not disclosed. 2015 will mark the second consecutive season that the two organizations have partnered.

Trish Blake, president of marketing at FLW, stated: “Lew’s is a high-quality, well-respected brand. Their products are a favorite among our anglers and FLW is proud to continue our association with such a powerful brand.”

Per the deal, the Lew’s brand will receive exposure across multiple FLW’s platforms including its website, world-class tournaments and expos, social media outlets and FLW Bass Fishing magazine.

“FLW has proven to be a good fit and marketing partner for the Lew’s brand and our products,” said Lew’s CEO Lynn Reeves. “As does FLW, we also have something for every level of tournament angler from weekend participants to top-tier Tour pros. We’re pleased to continue the relationship into 2015 and will be supporting some of the events with our tournament trailer and new incentive angler programs.”

In addition to rods and reels, Lew’s also offers an array of accessories and apparel, including the new Lew’s APT Speed Line and a rod protector known as the Speed Sock, a new product for 2015. Speed Socks are constructed of high density weave for rod and guide protection and helps suction to the rod when hung from the sock’s top loop, designed for vertical storage. For more information, visit lews.com.

ABOUT FLW
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.