Power Pole Renews with FLW for 2015

MINNEAPOLIS (Dec. 3, 2014) – FLW, the world’s largest tournament-fishing organization, announced today a continued partnership with JL Marine Systems, manufacturer of Power-Pole shallow-water anchor systems. 2015 will mark the fifth consecutive season that the two organizations have partnered. Financial terms of the deal were not disclosed.

“We’re excited to continue our partnership with Power-Pole,” said Trish Blake, FLW president of marketing. “Their shallow-water anchor system will continue to be featured on all of our final-day tournament boats, showcasing the brand to millions of engaged fans and consumers.”

The Power-Pole brand will receive exposure across all of FLW’s platforms, including multiple websites, FLW Bass Fishing magazine, engagement through FLW’s social media communities and the Emmy-nominated “FLW” television show on NBC Sports Network, which broadcasts in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. In addition to traditional and social media, the Power-Pole products will be visible at FLW’s numerous world-class tournaments and Expos.

As part of the agreement, Power-Pole will continue to offer FLW tournament anglers the opportunity to join the Captain’s Cash rewards club. Members of the club who use a Power-Pole shallow-water anchor and win a Walmart Bass Fishing League (BFL), Rayovac FLW Series or Walmart FLW Tour tournament are entitled to a cash prize. To learn more, anglers are encouraged to visit Power-Pole.com.

“We are extremely happy to continue working with the FLW,” said Robert Shamblin, vice president of JL Marine Systems. “We value our relationship and all of the positive exposure that it brings to our brand. We are looking forward to another fantastic year.”

Since 2006, Power-Pole shallow-water anchoring systems have proven to be a valuable asset for winning tournament anglers. With their ability to hold their boats in position amidst strong currents or heavy wind the Power-Pole system has revolutionized the sport and become a “must-have” for serious competitors.

ABOUT FLW
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook, Instagram and YouTube.

ABOUT JL MARINE SYSTEMS INC.
JL Marine Systems Inc. is the Tampa, Florida-based manufacturer of the Power-Pole, a shallow water anchor system for all small skiffs, bass boats, flats boats, bay boats and more. Power-Pole is distributed via more than 1500 dealerships throughout the US. Visit www.powerpole.com/storelocator/map.html to find a local dealer.