SIMMS’ New Digital Gear Guide

Bucks Falcon Mercury
Power Pole
Bucks Skeeter Yamaha
Lews Fishing
Strike King

BOZEMAN, Mont. – Simms is showing off the new 2014 product line in a big way with the release of its first-ever digital Gear Guide.

Built from the ground up for the digital age, the new 2014 Gear Guide showcases the vast new 2014 Spring line of products from Simms, including award-winning waders, outerwear and sportswear along with the company’s new pack line. The Gear Guide intertwines the gear presentation with the company’s iconic photography and stories. In addition, films by long-time Simms collaborator RA Beattie and product films take visitors through a journey through the new season.

“The new 2014 line is so impressive we knew we wanted a dramatic way to showcase it to our audience,” says Rich Hohne, Digital Marketing and Public Relations Manager. “We also knew we wanted something that would take viewers on a journey through the product line and also-through the use of photography and film-through the Simms experience.”

Incorporating responsive design, the 2014 Gear Guide scales to all screen sizes to meet the growing needs of mobile audiences. The 2014 Gear Guide was developed in close collaboration with Bozeman-based Digital Wax Works. It can be found at and Simms’ various social media outlets and can be viewed on any device with internet access.

About Simms Fishing Products: Established in 1980, Montana-based Simms is the preeminent manufacturer of waders, outerwear and technical fishing apparel and accessories. Simms’ new 60,000 square foot facility in Bozeman is the country’s only manufacturing facility for fishing waders. The full line of Simms gear is available at specialty and large format retailers across North America as well as For more information on Simms, please visit Media contact is Rich Hohne (406-922-1243 or
– See more at: