Angler Survey Summer Trends

Bucks Skeeter Yamaha
Lews Fishing
Bucks Falcon Mercury
MonsterTopAd
Strike King
Power Pole
Lews Fishing
Atlas Jack Plate

The July-August 2013 survey is based on usable responses from anglers across the U.S. This analysis presents the highlights and compares the results to the survey from one year ago (July-August 2012).

Below are brief summaries of the highlights within the survey. Extensive details are provided in the pages that follow. Please note that while a static picture of the results for a given month provides good insights, comparing results from one month to another provides a better picture of industry trends and changes. The percentages reported here reflect the percent of anglers who reported buying a product in the category or participating in the type of activity specified.

Fishing Activities

Of those that went freshwater fishing:

86% fished with artificial baits
• 59% fished for largemouth or spotted bass

• 65% fished from land, pier, dock or wading

• 37% fished 6 to 15 days in the last two months

Of those that went saltwater fishing:

72% fished with artificial baits
• 31% fished for Redfish, red drum, channel bass

• 68% fished from a powerboat

• 33% fished 3 to 5 days in the last two months

All Purchases

• 53% of those surveyed made equipment purchases in the last two months

• The most frequently purchased type of fishing equipment purchased was lures (67%)

Fishing Rods

• Top brand of rod: Shakespeare (9%)

• Most purchased from: local shops (22%)

Fishing Reels

• Top brand of reel: Shakespeare (15%)

• Most purchased from: outdoor specialty stores (27%)

Fishing Combos

• Top brand of combo: Shakespeare (53%)

• Most purchased from: mass merchants (55%)

Fishing Line

• Type most purchased: monofilament (41%)

• Top brand of line: PowerPro (14%)

• Most line purchased from: mass merchants (30%)

Lures

• Type most purchased: soft bait (56%)

• Top brand of hard bait: Rapala (24%)

• Most hard baits purchased from: outdoor specialty stores (24%)

• Top brand of soft bait: Berkley Gulp (15%)

• Most soft baits purchased from: outdoor specialty stores (25%)

Top brand of spinner bait: Strike King (15%)
• Most spinner baits purchased from: outdoor specialty stores (25%)

• Top brand of dough baits: Berkley PowerBait (34%)

• Most dough baits purchased from: mass merchants (42%)

• Top brand of jig: Bass Pro Shops (10%)

• Most jigs purchased from: local shops (25%)

• Type live bait most purchased: live worms and nightcrawlers (57%)

• Most live bait purchased from: local shops (63%)

Terminal Tackle

• Type most purchased: hooks (79%)

• Top brand of hooks: Eagle Claw/Lazer Sharp (25%)

• Most hooks purchased from: local shops (32%)

• Top brand of sinkers: Generic (30%), Eagle Claw (14%)

• Most sinkers purchased from: local shops (41%)

• Top brand of swivels: Eagle Claw (25%)

• Most swivels purchased from: local shops (31%)

• Top brand of rigs: Generic (43%), Mustad (7%)

• Most rigs purchased from: local shops (60%)

• Top brand of bobbers: Generic (18%), Thill (12%)

• Most bobbers purchased from: mass merchants (40%)

• Top brand of leaders: Seaguar (17%)

• Most leaders purchased from: local shops (33%)

Fly Fishing

• Type most purchased: flies (63%)

• Top brand of fly rods: Hardy (17%)

• Most fly rods purchased from: local shops (24%)

• Top brand of fly reels: Orvis (34%)

• Most fly reels purchased from: outdoor specialty stores (43%)

• Top brand of fly fishing line: Orvis (34%)

• Most fly fishing lines purchased from: outdoor specialty stores (51%)

• Top type of flies purchased: dry flies and poppers (28%)

• Top brand of flies: Handmade/Custom (19%)

• Most flies purchased from: local shops (53%)

• Top brand of fly fishing leaders: Rio (34%)

• Most fly fishing leaders purchased from: local shops (50%)

Top brand of fly tippets: Seaguar (30%)
• Most fly tippets purchased from: local shops (45%)

• Top brand for fly tying material: Wapsi (17%)

• Most fly tying material purchases from: local shops (60%)

Fishing Electronics

• Type most purchased: fish finder or sonar (96%)

• Top brand of fish finder or sonar: Lowrance (56%)

• Most fish finder or sonar purchased from: websites (25%)

Fishing Apparel

• Type most purchased: shirts, pants, shorts (69%)

• Top brand shirts, pants, jackets: Columbia (29%)

• Most shirts, pants, jackets purchased from: outdoor specialty stores (37%)

• Top brand of hat: Columbia (15%)

• Most hats purchased from: outdoor specialty stores (25%)

Other Fishing Equipment

• Type most purchased: Miscellaneous (28%), hook sharpeners, plier (20%)

• Top brand of tackle box: Plano (37%)

• Most tackle boxes purchased from: general sporting goods (40%)

• Top brand of landing net: Frabill (27%)

• Most landing nets purchased from: mass merchants (29%)

• Top brand of bait bucket or aerator: Frabill (56%)

• Most bait buckets or aerators purchased from: local shops (39%)

• Fishing hook sharpeners, removers, or pliers purchased from: outdoor specialty stores (33%)