HomeNewsAngler Survey Summer Trends The July-August 2013 survey is based on usable responses from anglers across the U.S. This analysis presents the highlights and compares the results to the survey from one year ago (July-August 2012). Below are brief summaries of the highlights within the survey. Extensive details are provided in the pages that follow. Please note that while a static picture of the results for a given month provides good insights, comparing results from one month to another provides a better picture of industry trends and changes. The percentages reported here reflect the percent of anglers who reported buying a product in the category or participating in the type of activity specified. Fishing Activities Of those that went freshwater fishing: — 86% fished with artificial baits • 59% fished for largemouth or spotted bass • 65% fished from land, pier, dock or wading • 37% fished 6 to 15 days in the last two months Of those that went saltwater fishing: — 72% fished with artificial baits • 31% fished for Redfish, red drum, channel bass • 68% fished from a powerboat • 33% fished 3 to 5 days in the last two months All Purchases • 53% of those surveyed made equipment purchases in the last two months • The most frequently purchased type of fishing equipment purchased was lures (67%) Fishing Rods • Top brand of rod: Shakespeare (9%) • Most purchased from: local shops (22%) Fishing Reels • Top brand of reel: Shakespeare (15%) • Most purchased from: outdoor specialty stores (27%) Fishing Combos • Top brand of combo: Shakespeare (53%) • Most purchased from: mass merchants (55%) Fishing Line • Type most purchased: monofilament (41%) • Top brand of line: PowerPro (14%) • Most line purchased from: mass merchants (30%) Lures • Type most purchased: soft bait (56%) • Top brand of hard bait: Rapala (24%) • Most hard baits purchased from: outdoor specialty stores (24%) • Top brand of soft bait: Berkley Gulp (15%) • Most soft baits purchased from: outdoor specialty stores (25%) — Top brand of spinner bait: Strike King (15%) • Most spinner baits purchased from: outdoor specialty stores (25%) • Top brand of dough baits: Berkley PowerBait (34%) • Most dough baits purchased from: mass merchants (42%) • Top brand of jig: Bass Pro Shops (10%) • Most jigs purchased from: local shops (25%) • Type live bait most purchased: live worms and nightcrawlers (57%) • Most live bait purchased from: local shops (63%) Terminal Tackle • Type most purchased: hooks (79%) • Top brand of hooks: Eagle Claw/Lazer Sharp (25%) • Most hooks purchased from: local shops (32%) • Top brand of sinkers: Generic (30%), Eagle Claw (14%) • Most sinkers purchased from: local shops (41%) • Top brand of swivels: Eagle Claw (25%) • Most swivels purchased from: local shops (31%) • Top brand of rigs: Generic (43%), Mustad (7%) • Most rigs purchased from: local shops (60%) • Top brand of bobbers: Generic (18%), Thill (12%) • Most bobbers purchased from: mass merchants (40%) • Top brand of leaders: Seaguar (17%) • Most leaders purchased from: local shops (33%) Fly Fishing • Type most purchased: flies (63%) • Top brand of fly rods: Hardy (17%) • Most fly rods purchased from: local shops (24%) • Top brand of fly reels: Orvis (34%) • Most fly reels purchased from: outdoor specialty stores (43%) • Top brand of fly fishing line: Orvis (34%) • Most fly fishing lines purchased from: outdoor specialty stores (51%) • Top type of flies purchased: dry flies and poppers (28%) • Top brand of flies: Handmade/Custom (19%) • Most flies purchased from: local shops (53%) • Top brand of fly fishing leaders: Rio (34%) • Most fly fishing leaders purchased from: local shops (50%) — Top brand of fly tippets: Seaguar (30%) • Most fly tippets purchased from: local shops (45%) • Top brand for fly tying material: Wapsi (17%) • Most fly tying material purchases from: local shops (60%) Fishing Electronics • Type most purchased: fish finder or sonar (96%) • Top brand of fish finder or sonar: Lowrance (56%) • Most fish finder or sonar purchased from: websites (25%) Fishing Apparel • Type most purchased: shirts, pants, shorts (69%) • Top brand shirts, pants, jackets: Columbia (29%) • Most shirts, pants, jackets purchased from: outdoor specialty stores (37%) • Top brand of hat: Columbia (15%) • Most hats purchased from: outdoor specialty stores (25%) Other Fishing Equipment • Type most purchased: Miscellaneous (28%), hook sharpeners, plier (20%) • Top brand of tackle box: Plano (37%) • Most tackle boxes purchased from: general sporting goods (40%) • Top brand of landing net: Frabill (27%) • Most landing nets purchased from: mass merchants (29%) • Top brand of bait bucket or aerator: Frabill (56%) • Most bait buckets or aerators purchased from: local shops (39%) • Fishing hook sharpeners, removers, or pliers purchased from: outdoor specialty stores (33%)
