B.A.S.S. Concludes Partnership with ABA

Bucks Falcon Mercury

BIRMINGHAM, Ala. — A licensing agreement that grants American Bass Anglers Inc. (ABA) the use of B.A.S.S. marks with respect to the Weekend Series will not be renewed after 2013, ABA and B.A.S.S. LLC announced in a joint statement today. 

L“The agreement, which began in 2007, will end Dec. 31. ABA, based in Athens, Ala., will continue to conduct a series of one- and two-day professional bass fishing tournaments named the Weekend Bass Tour, or WBT,” said Morris Sheehan, president of ABA. “ABA will continue to offer well-run weekend tournaments for its members and other anglers throughout the country. The newly named tour will not be associated with B.A.S.S. or its brand. ”

“There Bassmaster Weekend Series has enabled B.A.S.S. members to compete on fisheries in their local regions, and we are grateful to ABA for providing those opportunities,” said Bruce Akin, B.A.S.S. CEO. “The time has come to consider other grass-roots formats, including some that will enhance the B.A.S.S. Nation network of competitive events. We wish ABA success in its endeavors.”       

“We are proud of our association with B.A.S.S. and the Bassmaster brand over the past seven years,” Sheehan said. “American Bass Anglers, our staff and our tournament directors throughout the country have always been dedicated to serving weekend fishermen, and we will continue that tradition in the years to come.”

About American Bass AnglersABA was formed in 1974 as the Military Bass Anglers the and continues its pledge to offer low-cost, close-to-home tournaments to all weekend anglers nationwide. In addition to the newly named Weekend Bass Tour, ABA offers the American Fishing Tour, the American Couples Series and Military Team Bass Tournaments. For information about ABA, contact Morris Sheehan, president,msheehan@americanbassanglers.com. 

About B.A.S.S.B.A.S.S., headquartered in Birmingham, Ala., has served as the authority on bass fishing for more than 45 years. On behalf of its 500,000 members, the organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.