Byron Velvick Goes with Vicious Vision

Bucks Skeeter Yamaha

Byron Velvick Goes with Vicious VisionForsyth, MO – Adding to a great team of anglers, Vicious Vision Premium Polarized Eyewear has signed B.A.S.S. Elite pro Byron Velvick. Velvick has three B.A.S.S. wins under his belt including an impressive win in 2010 where he weighed nearly 100lbs over the 4-day tournament.  In addition to fishing on the tour, Byron has worked as a commentator for BassCenter and as an on-the-water reporter and analyst for ESPN.  He now hosts his own show, Guides’ Eyes, which airs on the Outdoor Channel on Friday and Saturday and is one of the 24 anglers that helped to launch Major League Fishing which airs on the Outdoor Channel as well.

Velvick says, “I was very fortunate to meet the guys at Vicious Vision.  What they have brought to market is the best pair of glasses I have ever worn.  Not only do they allow me to see more in the water, but they deliver the best available protection from the sun and they feel great too. I had an opportunity to visit their lab in Springfield and it was very cool to see the personalized work that goes into every pair of glasses.  There’s more to it than I could have ever imagined and I have a new appreciation for this phenomenal eyewear!”

Vision Vision not only sponsors Byron on tour, but also is the major sponsor of his Outdoor Channel Show, Guides’ Eyes. Guides’ Eyes is focused on the guides that work every day to deliver a great outdoors experience to their clients. Byron travels all over America looking for guides who work endless hours to ensure their clients have success while on the water. The show airs on Fridays at 1:30 and 6:30 p.m. and on Saturdays at 11:00 a.m. (all Eastern).

Dr. Doug Jordan, Vicious Vision owner, added, “When we looked at what Byron brought to the table, it just made sense to get him on the Vicious Vision team.  He’s not only a known sight fisherman on the tour, but he also has the Outdoor Channel exposure he brings with Guides’ Eyes and Major League Fishing. Add to that the exposure he still receives from his appearance as ABC’s, the Bachelor, and he fills a significant role in driving impressions for our brand.  We are very glad that he agreed to come on board with us.”

About Vicious Vision
Offering a full line of performance eyewear under the trademark of Vicious Vision, the company is owned and operated by Dr. Doug Jordan.  Jordan is a 20+ year veteran of the eyecare and optical field.  He co-owns a large optometric practice with multiple locations in the southwest Missouri area.  Doug and his team are dedicated to delivering the highest quality optics and eye protection available today.  For more information regarding Vicious Vision, its family of products or where to purchase, visit

About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses.  A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names.  Essilor Laboratories of America, Inc  is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation.  Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

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VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are registered trademarks of Essilor International.  THIN & LITE is a registered trademark of Essilor of America, Inc.