Cabela’s Fish for Millions Promotion

SIDNEY, Neb. – Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, announced today the 2013 Fish for Millions, a contest giving anglers a shot at up to $2 million in cash and nearly $275,000 in prizes by catching tagged fish in select lakes across the United States. The competition begins May 4.

Cabela’s, Ranger Boats and Chevy are tagging fish in more than 100 lakes across 22 states – Arizona, Colorado, Connecticut, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Michigan, Nebraska, Nevada, Oregon, Ohio, Pennsylvania, South Dakota, Texas, Utah, Washington, West Virginia and Wisconsin – and every tagged fish caught will be a winner.

The premise is simple: catch specially tagged fish, and win prizes ranging from Cabela’s gift cards and products, one of two Ranger boats, a new Chevy truck or a cash prize up to $2 million. The contest formerly named Wanna Go Fishing for Millions? debuted in 2011.

“Cabela’s is proud to once again partner with each participating state to offer this year’s Fish for Millions competition,” said Matthew Kettler, Cabela’s Senior Retail Marketing Manager. “We hope the contest encourages anglers – novices and experts alike – to invite their family and friends fishing, and take a few casts for the next big prize.”

In 2012, 118 out of 1,000 winning fish were caught in Wanna Go Fishing for Millions? This year’s competition will see the number of tagged fish increase to 1,500, as well as an increase in prizes.

One of the tagged fish could be worth $1 million. The grand prize will be doubled to $2 million for participants who are current users of the Cabela’s shopping app, or who download the Cabela’s shopping app to their mobile device. The app must be downloaded at least two days prior to fishing.

Other prizes include two Ranger 520Z Bass Series Comanche boats and trailers with Evinrude outboard motors, valued at $60,000 each, a 2014 Chevy Silverado Crew cab, valued at $55,000, and more than $90,000 in gear from Cabela’s and Costa sunglasses.

All rules and requirements, as well as contest details and registration information, can be found at the contest website, www.cabelas.com/fishformillions. Registration began April 15. Cabela’s will release the list of lakes before the promotion begins to those who register before April 30. Winners, and specific prizes, will be announced after the promotion ends July 7.

Species to be tagged this year include largemouth bass, smallmouth bass, spotted bass, white bass, black bass, walleye, perch, cutthroat trout, rainbow trout, brown trout, lake trout, striped bass, wiper, crappie, blue gill, panfish, channel cat, muskie, and northern pike. Species will vary state-to-state.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.