Doc Samson Joins Berkley Walleye Team

Power Pole

COLUMBIA, S.C. (March 13, 2013) –One of the most prominent walleye tournament professional anglers, Bruce Samson, recently became a promotional partner with the popular Berkley line of fishing tackle. He is known throughout walleye circles as “Doc” because he is a medical doctor turned walleye fishing expert. Samson is recognized as the master of everything electronics, and his live schools and DVD training courses have helped thousands.

On the water, Samson has numerous walleye tournament wins in the FLW, MWC and PWT walleye trails. His total walleye winnings are approaching $1,000,000

Samson educates anglers about boat electronics via classes, seminars, Doctor Sonar Facebook, articles in major publications, TV shows, internet forums, in stores and on the water. “I am the live bait and large walleye expert, but have learned years ago that bigger fish prefer soft artificials like Gulp! over live bait. This is just one tactic that I will share in my electronics educational programs,” said Samson. “It is impossible to teach only electronics, because after teaching people how to find fish, they want to know how to catch them.”

“Doc will represent Berkley including Gulp!, PowerBait and Trilene as well as Fenwick, Pflueger and Abu Garcia,” said Chris Hockley, Berkley Brand Manager. “He brings a lot to the table with his walleye universities, sonar and GPS education, strong retail experience and his skills at teaching the public to catch fish.

For 2013, Doc has three on-water Walleye Schools set. Schedules and sign-up is on his website. He will be one of the “professors” at the Scheel’s Universities to demonstrate and teach store employees his Gulp! and PowerBait tactics.

Samson’s website is

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

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