Fourth Year for Power Pole with FLW

Strike King
Power Pole
Lews Fishing

MINNEAPOLIS (Feb. 25, 2014) – FLW, the largest tournament-fishing organization in the world, today announced that JL Marine Systems, manufacturer of Power-Pole shallow-water anchor systems, has extended its partnership through the 2014 season. The agreement marks the fourth consecutive year that Power-Pole will be part of the FLW sponsor lineup.

As part of the agreement, Power-Pole will again offer FLW anglers at all levels the opportunity to participate in its Captain’s Cash rewards club program. Anglers competing at the FLW College Fishing, Walmart Bass Fishing League (BFL), Rayovac FLW Series or Walmart FLW Tour levels can claim a Captain’s Cash bonus simply by registering and winning an FLW-sanctioned tournament while using a Power-Pole shallow-water anchor. Captain’s Cash details can be found by visiting

The Power-Pole brand will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

Since first being introduced to the bass-fishing world in 2006, the Power-Pole shallow-water anchor system has changed the tournament-fishing landscape. The ability to hold a boat in position, even with heavy winds or current, with the touch of a button has been a technological breakthrough that has helped tournament anglers win millions of dollars.

Power-Pole recently debuted its newest product, the MICRO™ Anchor, at ICAST 2013 and claimed the prestigious Overall Best of Show award. Designed for kayaks, jon boats, canoes and small craft, the MICRO™ Anchor is an all-new, all-electric wonder that is the first of its kind – a super-compact powerhouse that was built to give the ultimate shallow-water fishing experience.


FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2014 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the “Best in Fishing, On and Off the Water.” For more information about FLW visit and look for FLW on Twitter, Facebook, Instagram, Pinterest and YouTube.