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Diet Mountain Dew Signs as Presenting Sponsor of Bassmaster Classic

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Diet Mountain Dew Signs as Presenting Sponsor of Bassmaster Classic
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BIRMINGHAM, Ala., Feb. 18, 2014 — Today, B.A.S.S. announced that Diet Mountain Dew has signed on as a presenting sponsor of the Bassmaster Classic, the 2014 world championship of bass fishing.

Now titled the GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro, the championship will take place Friday through Sunday (Feb. 21-23) in Alabama on Lake Guntersville. Weigh-ins and other activities will be in Birmingham.

“We are proud to connect the iconic Diet Mountain Dew brand to our premier event of the season,” said Bruce Akin, CEO of B.A.S.S., which owns the Classic. “The 2014 Classic in our home base of Alabama is shaping up to be one of the best in 44 years of Classic history.”

Diet Mountain Dew and B.A.S.S. first partnered in April 2013 when the brand signed on as official Supporting Sponsor of all Bassmaster tours, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series presented by Allstate, B.A.S.S. Nation events and Carhartt Bassmaster College Series. The brand’s role as Supporting Sponsor will continue in 2014.

In addition, Gerald Swindle, Bassmaster Elite Series pro and Classic qualifier, will continue his role as a Diet Mountain Dew athlete. From Warrior, Ala., Swindle is one of 55 Classic anglers who will compete on Lake Guntersville and bring their live catches to Birmingham for daily weigh-ins at the Birmingham-Jefferson Convention Complex (BJCC). The first-place prize is $300,000 and the most prestigious title in the sport.

Classic TV programming will air on ESPN2 on Saturday, March 1, from 10 a.m. to 11 a.m. ET and Sunday, March 2, from 7 a.m. to 9 a.m. ET.  Fans can look forward to watching the finale in prime time on Sunday, March 2, from 8 p.m. to 10 p.m. ET.

About Diet Mountain Dew
“The Only Diet With Dew In It.” Diet Mountain Dew offers consumers the one-of-a-kind low calorie citrus taste of Mountain Dew. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew Livewire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com or on twitter @mtn_dew.

About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive websiteBassmaster.com and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.