Navionics Partners with FLW Outdoors

MINNEAPOLIS (Dec. 12, 2014) – FLW, the world’s largest bass fishing tournament organization, has announced a sponsorship agreement with Navionics, a leader in electronic navigation charts and systems for...

Clent Davis Signs with Yozuri

Montevallo, Ala - FLW Tour pro Clent Davis adds Japanese lure manufacturer Yo-Zuri as his hard bait sponsor. Davis, entering his fourth season on the FLW Tour said, "I'm extremely excited to be working with...

Bass Pro Shops Acquires Ranger, Triton and Stratos

SPRINGFIELD, MO - Bass Pro Group announced today an agreement to acquire Fishing Holdings, LLC, a manufacturer of fishing boats that include Ranger Boats and the Stratos and Triton boat brands from Platinum...

Huk Performance Gear Signs with B.A.S.S.

BIRMINGHAM, Ala. — Huk, a new performance apparel company offering quality “technical” fishing clothing to anglers, has signed an agreement with B.A.S.S. to become a Supporting Sponsor of Bassmaster...

Livingston Lures Christmas Promotions

SAN ANTONIO, Texas – ‘Tis the season to share the holiday spirit as Livingston Lures prepares to reward online shoppers with excellent pre-Christmas promotions that will make anglers’ holiday budgets...

Bill Lowen Signs with Fish DFunk

December 10, 2014 - Spartanburg, SC - Bassmaster Elite Series angler Bill Lowen has joined the Fish-D-Funk team. “Bill brings a wealth of fishing and hunting experience to the company and our products,”...

BASS ZONE.com 20FT DEEP Documentary Series

MOORE, OK (December 10, 2014) - 20FT DEEP is a brand new online video series consisting of 12 short-form documentaries, each approximately 20 minutes in length, that will be unveiled over the course of the...

Video Pro Tip – Flipping Grass with Russ Lane

Flipping heavily matted grass accounts for many large bass throughout each year.  But, not everyone knows how to choose the right lures, rig them correctly and even how to approach the technique. In this...

Introducing Edwin Evers Pecans

TALALA, Okla. — Professional bass fishing and pecan farming don't have a lot in common ... until now. Fourteen-time Bassmaster Classic qualifier Edwin Evers is now in the pecan business. Fishing...

HydroWave Launches New Website

Already one of the highest technology accessories in the entire fishing industry, HydroWave has come full circle with their web presence. The newly designed and built website, www.hydrowave.com features a...

Mercury Casts 2.5 millionth propeller

FOND DU LAC, Wis. – Mercury Marine this week celebrates the casting of its 2,500,000th stainless steel propeller in Fond du Lac, Wisconsin. Simultaneously, Mercury is celebrating its famed investment cast...