Fruit of the Loom Joins FLW Sponsor Team

Bucks Falcon Mercury

MINNEAPOLIS – FLW, the world’s premier tournament fishing organization, and Fruit of the Loom, one of the largest manufacturers of apparel, have announced an associate sponsorship agreement through the 2013 season. Financial terms of the deal were not disclosed.

Fruit of the Loom was born in 1851 when brothers Benjamin and Robert Knight bought their first mill and started producing cotton cloth and textiles. Today, more than 160 years later, Fruit of the Loom’s main business focus is on branded products for consumers ranging from children to senior citizens. Based in Bowling Green, Ky., their apparel products are known by consumers all over the world and their name is synonymous with quality, value and style.

Fruit of the Loom will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

Fruit of the Loom provides affordable and comfortable apparel for the entire family. They are one of the largest manufacturers and marketers of men’s and boys’ underwear, women’s and girls’ underwear, printable T-shirts and fleece for the activewear industry, casualwear and childrenswear, employing more than 32,000 people worldwide. Trusted by consumers since 1851, Fruit of the Loom makes great basics that keep you comfortable for life’s every move. For more information on Fruit of the Loom, visit

FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2013 over the course of 220 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. FLW is committed to providing a lifestyle experience that is the “Best in Fishing, On and Off the Water.” For more information about FLW visit and look for FLW on Twitter, Facebook, Pinterest and YouTube.