HomeNewsICAST – New Lighted ORCA Lidd Up Coolers NASHVILLE, TN – Keeping it cool, just became “cooler” and to see just how “cool” cool can be, you are invited to the launch of the world’s first lighted roto-molded cooler. The launch takes place Wednesday, July 10 at 1:30 p.m. in Booth 15 during the 2013 ICAST trade show held in the Las Vegas Convention Center, Las Vegas, NV. The Outdoor Recreation Company of America (ORCA), manufacturers of premium, 100% Made-in-America coolers, has teamed with LiddUp to create this patented cooler that features built-in LED lighting that illuminates the interior of the cooler simply by opening the lid. The integrated lighting system requires no assembly and is powered by easily replaceable AA batteries. The LED lights are food safe, completely sealed so they do not come in contact with water, available in several colors, and, best of all do not generate heat. Background information about ORCA and LiddUp can be found on their respective websites: www.ORCAcoolers.com and www.LiddUp.com.