HomeNewsLew’s Revamps the BB1 Pro Reels Lexington, SC – June 8, 2021 – Ever fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a The Revamped Lew’s BB1 Pro Reels mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical. What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. Major League Fishing Pro Angler and 2018 FLW Angler of the Year Mark Rose is a devoted fan of the BB1 Pro, calling it a staple in his lineup. “Bottom line, this is the best reel you have ever had in your hands for long casting,” Rose said. “There is nothing out there that can compete with the BB1 Pro. It is easy to cast, and to cast far. To top it off it is great for quick adjustments on the water.” An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. This longer distance from the line guide to the spool is what 2014 Bassmaster Angler of the Year Greg Hackney calls the “beauty of the BB1 Pro” in making longer casts. “That increased distance from the line guide to the spool, as well as the capacity of the BB1Pro spool itself, is what gives this reel its casting ability,” said Hackney. “Bottom line, in 20 years of professional tournament fishing, the BB1 Pro is the finest cranking reel I’ve ever held in my hands.” The new BB1 Pro LFS Baitcast reel is available in three gear ratios. The PRO1H model sports a 6.2:1 ratio. Most anglers favor the 6.2:1 ratio for deep cranking, though it also performs well with spinnerbaits, swim baits and a bladed jig like the Strike King Thunder Cricket. The 7.5:1 gear ratio makes for an exceptional multipurpose reel perfect for jerkbaits, topwaters and a variety of applications. Anglers looking for a high-speed reel will find the 8.3:1 ratio of the PRO1XH to be ideal. This higher ratio is perfect for fishing applications that require an angler to rapidly take up line, such as when reacting to a frog bite, or pulling in slack before setting the hook on a soft plastic. For pitching, flipping, or even slowly crawling a deep jig or Carolina-rig, the 8.3:1 is a good choice. The 6.2:1 and 7.5:1 gear ratio models are also available in left-hand models. The BB1 Pro will retails for an MSRP of $199.99, and will be available in the Fall of 2021 About Rather Outdoors Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.