HomeNewsStrike King Goes Primal with New Performance Fluorocarbon, Monofilament and Braided Lines Lexington, S.C. – June 8, 2021 – With so many fishing lines to choose from on the market today, Strike King has made the decision easy – just choose the best. Introducing Strike King Primal, the innovative, performance-class fishing line that is priced for exceptional value. No longer will anglers sacrifice top quality line to find one they can afford. With Primal, anglers can Strike King’s New Primal Fishing Lines expect the best of both worlds – next-generation performance and a reasonable price. To develop the Primal Series of Fluorocarbon, Monofilament and Braid, Strike King turned to world class engineers and state-of-the-art manufacturing, as well as some of the top anglers in the sport. MLF pro Andy Montgomery was an integral part of a team assembled by Strike King to take on the challenge to engineer a next generation line with unmatched performance-grade properties at an unbeatable price point. Montgomery, himself an engineer with a degree from Clemson, did not take the challenge lightly. “We were driven to create a line that would meet the demands of the serious angler,” Montgomery said. “But I grew up fishing on a tight budget, and it was important to me to build a line that the average angler could afford.” The result is Primal. Primal Braid is the solution when anglers demand strength, durability and handling. Montgomery noted that Strike King’s efforts have yielded a braid with premium fibers, engineered for both strength and sensitivity. “And possibly the best feature of the Primal Braid series is how manageable it is on the water,” said Montgomery. “This line casts so smoothly and handles great on both spinning and casting gear.” Primal Monofilament is the answer for high-quality, value priced mono. Strike King used world class extrusion processes to deliver a line that offers incredible strength, increased sensitivity and handles like a dream. When you need mono that makes casting fun, holds up to big fish in heavy cover and is fair priced, look no further than Primal Monofilament. You can certainly spend more, but why would you? More and more anglers are turning to fluorocarbon line for its strength and durability. In addition to withstanding abrasion, Primal Fluorocarbon is particularly resistant to deterioration from exposure to UV light which translates to longer life on the water. Ridiculous sensitivity, next-level abrasion resistance, and incredible handling characteristics are what define Primal Fluorocarbon, not price. Primal Fluorocarbon was designed to the exacting specifications and needs of Strike King pro anglers. This is high-quality, performance-minded fluorocarbon at a great price. Additionally, as a testament to Strike King’s attention to detail, each spool of Primal comes equipped with a Sidewinder spooling tool for unbelievably fast and efficient re-spooling on the water. Anglers who stake their livelihood on high-quality, dependable line are turning to Strike King for the all-new Primal series of Fluorocarbon, Monofilament, and Braid. The monofilament comes in 200 and 1000-yard spools ranging from 6 to 20-pound-test. The Fluorocarbon spools are available in 330 and 1000-yard spools ranging from 6 to 20-pound-test. Finally, the braid is available in 150-yard spools and 330-yard spools with the line rating from 8 to 65-pound-test in both green and Hi-Vis Yellow. Strike King’s Primal Line will be available at finer sporting goods stores everywhere and will retail from $8.99 to $79.99 depending on type and spool size. Let your line be the workhorse, not your wallet. About Rather Outdoors Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Zebco, Quantum, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.