Livingston Lures Renews with B.A.S.S.

Bucks Skeeter Yamaha

BIRMINGHAM, Ala. — After a first year partnering with Bassmaster fishing circuits to introduce its new lure technology, Livingston Lures is ready to go for another year.

Livingston Lures and B.A.S.S. have signed an agreement for the San Antonio, Texas, lure maker to be a 2014 Supporting Sponsor/Hard Baits of all Bassmaster trails: Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens presented by Allstate, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the championship event of the new Bassmaster Team Trail.

“We’re delighted Livingston will be back with us in 2014,” said Bruce Akin, B.A.S.S. CEO. “Livingston’s activation activities at tournaments throughout 2013 have been a model of how to reach anglers — and how worthwhile such one-on-one contact with anglers can be.”

Fred Battah, CEO of Livingston Lures, said that Livingston’s brand-activation vehicle and trailer logged 50,000 miles in 2013 traveling to all Bassmaster events and found true value in the investment.

“We are very satisfied with our first year as a Supporting Sponsor,” Battah said. “For any bass-fishing related company that wants to be a player in this industry, B.A.S.S. is the premier marketing partner.”

Livingston will continue in 2014 to offer its Livingston Lures Leader Award to anglers who excel in Bassmaster events. The total of the 2014 season’s contingency award program is valued at more than $10,000.

The program includes an award for the second-day leader in all nine Bassmaster Elite Series competitions, including the new Toyota Bassmaster Angler of the Year Championship ($500 each event); in all nine Bass Pro Shops Bassmaster Open events ($250 on the pro side; $250 in the co-angler division in each event); and in B.A.S.S. Nation events ($250 each event).

In the Carhartt Bassmaster College Series, a Livingston Lures Leader Award of $250 in products will go to each of the anglers on an event’s winning two-man team.

In the new Bassmaster Team Championship, the anglers of the Day 2 leading team will split a $500 award.

Livingston designs, makes and markets crankbaits and topwaters equipped with proprietary technology that activates when the lure hits the water. The lures produce a sound that mimics the croak made by a real baitfish in distress. In addition, a proprietary chamber produces vibration during retrieve. All models contain this audio technology, and most are enhanced with the additional visual trigger of an LED light that subtly fades in and out intermittently.

Models include Pro Ripper lipless crankbaits; Dive Master crankbaits in shallow, medium and deep-diving models; Pro Wake subsurface swimmers; and Pro Sizzle Jr. topwaters.

Anglers can discover the entire Livingston lineup in Birmingham, Ala., at the Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods during the Feb. 21-23 GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro. The expo will be in the Birmingham-Jefferson Convention Complex in downtown Birmingham.

About Livingston Lures:
Livingston Lures has built a reputation among top freshwater and saltwater anglers for premium quality baits that flat-out catch fish. These hard plastic lures are designed to call the fish and meet the highest standards for swimming action with quality construction. Every Livingston Lures bait features Electronic Baitfish Sound technology (EBS). Livingston Lures prides itself in providing the highest technologically advanced products to the angler at an affordable price. Visit, and join us on

About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.