2014 BASSMASTER CLASSIC EXPO TO HOST SHAKESPEARE KIDS CHALLENGE

Bucks Skeeter Yamaha
Bucks Falcon Mercury

2014 BASSMASTER CLASSIC EXPO TO HOST SHAKESPEARE KIDS CHALLENGE
Shakespeare Presents Fishing Experiences for Youngsters

COLUMBIA, SC (February 18, 2014) — The Bassmaster Classic expo is prime location to get the kids out of the house to have some fun. The Bassmaster Classic tournament features the very best bass anglers in the world and the Classic expo hosts one of America’s most recognizable fishing brands – Shakespeare. During the Expo, the legendary company will be conducting the Shakespeare Kids Challenge each day of the expo.

Kids will have an opportunity to test their skills at the Shakespeare booth that is located downstairs in the Birmingham-Jefferson Convention Complex. All are welcomed to stop by and enjoy the fun surrounding the Shakespeare Kids Challenge.

The Shakespeare Kids Outdoor Challenge is perfect for youth of all ages. They will have an opportunity to create their own fishing memories with activities such as a fishing skills course and casting game for the younger kids. In addition, there will be lots of great Shakespeare prizes and cool giveaways.

The BJCC center is in downtown Birmingham (2100 Richard Arrington Jr. Blvd. North, Birmingham, AL 35203). The daily Bassmaster Classic weigh-in will be conducted to the attached BJCC Arena. The Village, Expo and Classic weigh-ins are all free admission.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com