Alex Langer Back with Flying Lure and Roto Tail

Bucks Falcon Mercury

Boston, MA – Alex Langer, inventor of the Flying Lure, the highest-selling fishing lure of all time, is back with his original invention and a new bait called the RotoTail.

Langer recently re-acquired the rights to the Flying Lure, and is manufacturing it and his newest creation — also many years in the making — the RotoTail, a soft-plastic worm whose tail spins 360 degrees like a spinnerbait blade without twisting the lure or the line.

“It’s wonderful to be back in the fishing lure business after all these years,” Langer said. “I’ve heard from many people around the world who have continued to catch fish of all kinds on the Flying Lure, and who wanted to know where they could get more. I’m happy to finally be in the position to fulfill that need.

“I’m also very excited about the RotoTail,” Langer said. “Like the Flying Lure, it’s a unique, patented bait that works as advertised and catches fish of all species. Nothing like it has ever been invented before, and I’m thrilled to see it catching fish for other anglers. I hope everyone reading this give it a shot. Anyone can fish it – you’ll love it!”

For more information on the The Flying Lure and the Rototail or to order, go to or call (866) 204-1599.

Alex Langer also hosts the Outdoors This Week radio show, one of the largest syndicated outdoors radio shows in the U.S., on the IRN/USA Radio Network.