Big Plans for Berkley at Classic

COLUMBIA, S.C. (February 13, 2014) – With the Bassmaster only a week out, the companies within the Berkley Booth are anxiously awaiting the start of the Bassmaster Classic Expo. For the thousands of anglers attending the Expo each day, the action will be easy to find and impossible to miss in the Berkley Booth located at the top of the escalator.

This year visitors can expect to see top-angling pros doing seminars and signing autographs. Live demonstrations on how and why fish hold on to PowerBait 18 times longer will be conducted Friday through Sunday. Berkley bait, line and rod managers will also be doing seminars taking anglers behind the scenes of the company. Free product samples, the new Berkley Experience trailer and much more will be at the Classic this year.

Berkley is offering two very special promotions. The first gives visitors to the booth an opportunity to appear on their very own Bassmaster magazine cover and a chance to win one of four $500 Berkley prize packs. Simply upload your picture with the giant Bassmaster magazine cover to the contest site or tweet the photo out using our hash tag #BerkleyCoverShot and you will be entered to win.

The second promotion running from Berkley is a free spooling for any one reel. To be eligible, potential recipients must be BASS life members or high school students. Each will get their choice of new Trilene Professional grade lines to be spooled. The hours of spooling will be between 2pm-4pm each day of the expo.

Berkley is also handing out 250 of the newest, hottest PowerBait shapes each day. As an added bonus, Berkley will also be handing out baits at the launch each morning.

Abu Garcia is giving away two Revo Rockets each day with no purchase necessary. Consumers are able to enter the Abu Garcia giveaway by using their smartphones in the booth.

The new baits from Sebile will be on display for onlookers. To show their appreciation to Classic fans, Sebile will be handing out 500 Sebile Action First baits each day.

“We have so much going on in the Berkley booth this year,” said Andrew Marks, Berkley Director of Field Marketing. “We’re located in the highest traffic area of the Expo, right at the top of the escalator. We encourage all attendees to stop by to see what is going on and also check out some of the new baits that are being introduced at the Classic.”

Stren will be testing angler’s knots with their knot machine, giving away prizes for the best knots. Mitchell will have new reels on display, as well as cases of historical fishing reels. Stop by the Mitchell section to relive some great moments in their rich history.

Although items won’t be on sale at this year’s Berkley booth, many vendors will be at the expo selling Berkley, Abu Garcia, Sebile, SpiderWire, Stren, Fenwick, Pflueger and Shakespeare products. With some of those purchases, consumers can redeem their receipts for some promotions only available at the Berkley Booth at the Classic Expo.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.