Fenwick Steps up for College Anglers

COLUMBIA, S.C. – It isn’t easy being a collegiate angler. With rising cost of tackle and tuition, going after sponsors is a nearly impossible task. Fenwick saw the need to support the rising collegiate sport by selecting 30 student anglers to represent Fenwick on and off the water, and give one of these student athletes from the group a fully paid summer internship at the home offices of Fenwick in Columbia, S.C.

“The Fenwick ‘Earn Your Wings’ program has also been a great opportunity to launch the next generation of Fenwick rods,” said Casey Davidson, Fenwick brand manager. “Fenwick has been able to draw on its incredibly rich history of rod craftsmanship and push the envelope in new blank technologies and lightweight design. Fenwick is creating rods that connect lifelong Fenwick anglers with the next generation of fishing. These college anglers are all fishing our new Aetos series of rods that embody the continual evolution of the Fenwick brand.”

The search for the team began in early fall of 2012, teaming up with Boat US to serve as the search engine. Over 200 applicants submitted photos, videos and applications vying for the chance to be called Fenwick elite. After a lengthy selection process, the Fenwick Collegiate team was formed, spanning 30 different Universities and 17 states.

Each of the 30 Fenwick collegiate anglers received a healthy product stipend while displaying Fenwick logos on clothing and boats. All Fenwick anglers will be providing photo and video content throughout the year that will later be used to influence others to participate in the sport of fishing.

At the end of the year, the top three anglers from the 30 will be brought to Columbia, S.C. to interview with Fenwick. The paid internship will consist of marketing duties as well as product development for the brand. This one lucky angler, turned intern, will also have a heavy presence developing material for digital outlets for Fenwick.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit http://www.jarden.com.