Undercover Joins FLW Sponsors in 2015

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MINNEAPOLIS (Feb. 17, 2015) – FLW, the world’s largest bass tournament-fishing organization, has announced a sponsorship agreement with UnderCover, Inc., manufacturer of the popular UnderCover truck bed covers. 2015 marks the first season the two organizations have reached a deal. Financial terms of the agreement were not disclosed.

“UnderCover, Inc. is an organization that excels in quality and design,” said Patterson Leeth, vice president of marketing at FLW. “We look forward to partnering with them for the 2015 tournament season and helping them reach our audiences in new and creative ways.”

Since 2001, UnderCover has met truck owner’s needs with their innovative, straightforward approach to protecting cargo. The current UnderCover product lineup includes the Classic, SE, Smooth, LUX SE, Elite, and Flex models as well as the SwingCase, a swing out storage system for gear and tools. Looking forward, the company is excited about its new venture into the sport of professional bass fishing.

Joe Combs, marketing manager of UnderCover, said, “We are excited to further our brand exposure in the fishing and outdoors industry with FLW.”

“We understand there can be a serious investment associated with angler’s travel expenses and equipment purchases,” said David Wells, president of UnderCover. “We have made that same investment in our equipment. We’ve build new state of the art facilities to manufacture the highest quality truck bed accessories to make sure that when you purchase an UnderCover you receive it in a few days, not weeks.”

Per terms of the agreement, UnderCover, Inc. will receive exposure across multiple FLW platforms including its website, social media accounts, tournaments and expositions, and FLW Bass Fishing Magazine.


FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.