Skeet Reese Introduces Skeet Reese Optics

Auburn, Calif. – Skeet Reese, Bassmaster Elite Series pro from Auburn, Calif.; the 2007 Bassmaster Angler of the Year and 2009 Bassmaster Classic Champion announces his new line of Skeet Reese Sport Optics in partnership with Bimini Bay Outfitters.

Over the past several years, Skeet Reese branded products have become known for their exceptional value.  The whole lineup of products consists of premium quality componentry and features, but strives to deliver it to end users at price points that allow the average angler the opportunity to use world class gear.  Skeet Reese Sport Optics will feature six frame styles and carry a retail price of $29.99.

The lineup will feature four different polarized lens options; Smoke, Smoke with Blue Mirror, Copper and Copper with Green Mirror. All six styles will be available with the Smoke, Smoke Blue Mirror and Copper Green Mirror lenses while two pair will be available with the Copper lenses as an option. Other features include durable TR-90 nylon construction in most frame styles; polarized, multilayer constructed TAC (triacetate) lenses with a hydrophobic coating and a reusable hard case for storage.

Reese is proud to bring his new brand of eyewear to market.  “I’ve always said that I would not endorse what I wouldn’t use myself,” he said.  “I still operate that way, but I also realize that anglers need the chance to have great equipment that doesn’t break their budgets.  My rods and reels have been built on this premise, as will this eyewear line.  They are stylish, but more importantly, they are high quality and promote great vision on the water.”

Bob Litt, vice president of Bimini Bay Outfitters said this project is unique to this industry.  “The lineup is unique to the fishing industry,” he said.  “From modern, edgier styles, to two-tone crystal finishes and the Skeet Reese logos, there is nothing in the industry like these in the under $30 category.”

He also was impressed at Reese’s involvement and commitment to the project.  “Skeet was involved in everything from the frame styles, to the lenses, to logos and packaging,” said Litt.  “I think we really captured his persona in this brand, and he had  a lot to do with that.  He is a great guy, a tremendous angler and businessman, and we are proud to be working with him.”

Skeet Reese Sport Optics will be available this spring, at www.skeetreeseinc.com, Bimini Bay Outfitters and at fishing tackle at retailers everywhere.

About Skeet Reese
Skeet Reese, a Bassmaster Elite Series pro, is the 2009 Bassmaster Classic Champion and the 2007 Bassmaster Angler of the Year and has compiled more than $3 million in career earnings. Reese has qualified for 13 Bassmaster Classic appearances, and has 62 “Top 10” finishes, including seven wins in B.A.S.S. competition in a 14-year career.

His sponsors include TroKar Hooks, Wright & McGill Co., Berkley Havoc and PowerBait, Berkley Trilene, Lucky Craft, Redemption Lures, Ranger® Boats, Mercury Outboards, MotorGuide Trolling Motors, Lowrance Electronics, Dick’s Sporting Goods, Skeet Reese Sport Optics and Advanced Angler.com. He also serves on the Board of Directors for the Tackle the Storm Foundation.

Visit his website; www.skeetreeseinc.com and follow him on Twitter at https://twitter.com/SkeetReese1, and Facebook at https://www.facebook.com/SkeetReese.