Berkley Experience Trailer at Classic

Atlas Jack Plate
Strike King
Lews Fishing
MonsterTopAd
Power Pole
Lews Fishing

COLUMBIA, S.C. (February 18, 2013) – The Berkley Experience Trailer will be at the Bassmaster Classic in Tulsa, Okla., to kickoff the 2013 Elite Series season on February 22nd – 24th. With 60-feet of fun and activities, the Experience Trailer brings fishing education to all levels and skill sets of anglers.

The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day to cover the 4 main components of fishing:
• Line Selection
• Rigging Techniques for Bait
• Reel Maintenance
• Rod Selection

Each stop always has special retail promotions only available while the trailer is at the location. These include not only line and bait, but rods, reels and combos. Anglers are encouraged to come check out the super hot deals.

“We are excited about having the Experience Trailer at the 2013 Bassmaster Classic in Tulsa, Okla., and stopping at many new locations across the country,” said Andrew Marks, Berkley Marketing Director. “Our Experience Trailer team is ready to help anglers of all ages and levels learn about fishing, our products and how best to use them to catch more fish.”

Other exciting elements include a knot tying contest and demonstration, where you can learn new knots and even win a prize. Under the tent, we will have racks filled with the latest products and big screen videos that help you experience the adventure with Berkley. The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.

Upcoming Stop:
February 22-24
Bassmaster Classic Expo
Tulsa Convention Center
100 Civic Center
Tulsa, OK 74103

Future Stops:
March 1-3
Bass Pro Shops – Springfield, Missouri

March 8-10
Bass Pro Shops – St. Louis, Missouri

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com <http://www.jarden.com> .